|Date Added: December 07, 2012 03:05:13 AM|
|Author: Eviva Tour|
|Category: Regional: Asia|
|According to the latest Global Rankings by the International Congress and Convention Association (ICCA), Singapore has hold its position as Asia's Top Convention City for close to a decade, Moreover the island country also maintained its fifth spot in the Top Five Convention Cities alongside Vienna, Barcelona, Paris and Berlin.
Other cities from the Asia Pacific / Australasia region that are included under the 2010 Top 20 Convention Cities in the world are: Sydney at 10 (jumping from 27), Taipei at 11 (jumping from 25), Beijing at 12, Seoul at 16 and Hong Kong at 20.
Bangkok dropped out of the top 20, with the political unrest a likely cause for the drop.
ICCA’s Chief Executive Officer, Mr. Martin Sirk complimented Singapore on hosting the most rotating association meetings amongst all Asia Pacific destinations in 2010.
“Singapore has been proactively targeting this sector as part of a clear strategy for many years, and was probably the first destination in the world to so closely align this meetings strategy with the economic development goals of the country,” he said.
Since the ICCA Global Rankings focuses on meetings that rotate regularly between at least three countries, this accolade serves to intensify Singapore’s appeal as a destination for not only new but also returning events.
According to Mr. Martin Sirk, “it’s no great surprise to me to see this continued success, since this is a sector where long-term vision and consistency are required. But it still takes great marketing effort in what are becoming ever-more competitive regional and global marketplaces, and the continued investment in great new facilities and human capital, so I applaud the hard work and creativity of all our Singaporean members.”
“The ICCA Global Rankings have always been a well regarded industry indicator and this continued win underscores Singapore’s strong track record as the business destination of choice. Our success is in no small part due to our sound business fundamentals, ease of doing business and the relentless commitment of our MICE industry partners,” said Ms. Melissa Ow, Assistant Chief Executive, Industry Development (II) Group, Singapore Tourism Board (STB). “What’s more, our constant re-invention and ever-changing skyline make for compelling reasons to return to Singapore and experience the richness we have to offer both as a business and leisure destination. Looking ahead, the future is replete with many exciting developments such as the lush new Gardens by the Bay, the International Cruise Terminal and the world’s first River Safari.”
In 2010, Singapore attracted 3.1 million business travellers, which accounted for 27% of all visitors to Singapore, spending about $5.4 billion Singapore dollars. This signifies growths where it matters most - 19.2% and 28.6% respectively over 2009.
Singapore’s Business Travel, and Meetings, Incentives, Conventions and Exhibitions (MICE) industry looks set for greater heights as evidenced by more event wins. Within the first half of 2011 alone, there were 12 new World Congresses secured to add to Singapore’s line up of events from 2012 to 2016 – in comparison, 14 were secured within the whole of 2010.
Ms. Ow, said, “Singapore is committed to fostering partnerships in the industry and will continue to leverage opportunities presented in this dynamic Asian climate to constantly create even more reasons for organisers to stage their events here. We encourage both local and international players to work together and hold their events in Singapore.”